We live in a world of instant communications. The mobile and non-mobile Web have brought knowledge and enjoyment to million of people. Yet mobile privacy, especially with Smartphones, eludes us.
Marketers and advertisers want behavioral data to better target their audiences. Content producers–bloggers, podcasters, video creators, musicians–seek to deliver informative, interesting information, insights and entertainment. And content distributors–Pandora Media, for one–care deeply about delivering the “music that you’ll love.”
Public Clamors for Mobile Privacy but Shares Personal Information Online
It’s a contradiction. Whenever we hear about our private information used for undesirable reasons, whether it’s a credit bureau, marketing firm or social network, we become upset. But put a computer, smartphone or tablet in our hands, log in to Facebook and we reveal very sacred things about our lives, supposedly to “our friends.”
How can we balance mobile privacy with the phones we love? Is it possible in our time?
Listen to the radio show adapted from a MobileBeyond post.